Unlocking Growth for Small Businesses Through Effective Marketing Strategies: A Client Success Story
Digital marketing strategies such as local SEO, branded content, and digital ads are key to helping local pool builders grow their business and reach more customers.
“Working with 2ten has been awesome. I've got a small staff, so they've helped me out every step of the way.
And we've seen traffic start to increase on our website.
We've started getting a lot more calls come in, and the quality of the leads that we're getting are better than we've ever had just because they're being vetted first.
Having 2ten on the team is just almost like having another employee.
I don't have to worry about this stuff anymore. If I have questions, they kind of educate me and help me. We're not wasting our time on maybe stuff that we had been before, and so everything that's come through from them has been high quality, and they're really helping us build our brand.”
When Varsity Pools & Patios came to us, they were looking to enhance their online presence and attract more customers. Being in the pool building industry for over 20 years, they understood just how competitive it is and knew they needed a better marketing strategy that not only improved the look of their brand but also drove more traffic to their website and increased the number of leads coming in. That’s where our team at 2ten stepped in!
by focusing on localized SEO, high-quality photo/video content, and targeted digital ads, we were able to unlock a whole other level to their business.
Enhancing Online Visibility and User Experience
Revamping the Varsity Pools & Patios website was first on our list of to-dos to enhance their brand online. We wanted to create a cohesive and professional online presence that showcased their services and 20 years of experience in the industry. The new website not only aligned with their brand identity but also offered a more user-friendly experience. Along with the website revamp, our team developed an SEO strategy to target potential clients. By using location-specific keywords and other technical enhancements, our team made sure that their new website not only looked great but was also set up to convert!
Professional Media + Photography
To make a real splash with Varsity’s brand, we organized a media day dedicated to capturing high-quality images and videos of their team. In the highly competitive pool-building industry, standing out is essential, and showing their unique story and expertise was the perfect way to do that. We were able to then use these visuals on their website, social media, customer handouts, and more—giving them the opportunity to connect with their clients while showing off their brand. These photos and videos became a ripple effect that helped solidify who they are as a business.
Targeted Digital Ads
We wanted to make sure Varsity was reaching the right audience, so we implemented targeted digital ad campaigns. The goal? To drive high-quality leads. We focused on targeting potential customers searching for their pool services. Then we built out ad creatives that would attract their ideal client and closely monitored performance in order to maximize ROI. We wanted to make sure that every dollar spent contributed to their business growth. With digital ads they were able to increase their visibility online AND also helped convert potential clients into actionable leads.
For local businesses in San Antonio, partnering with 2ten Marketing is the ultimate power move for growth. Our team is dedicated team to understanding the importance of strategic marketing and is ready to become an integral part of your team. From website design to professional video to SEO strategies to digital ads and MORE—we have you covered.
Ready to take your business to the next level?
Contact 2ten Marketing today and let’s chat!