Orthopedic Practice Case Study: Boosting Appointment Requests with SMS Solutions

One Goal: boost appointment requests & Conversions

Challenges: Communication Barriers in Orthopedic Practices

  • Busy Phone Lines

  • Phone Tag With Patients

  • Longer Phone Calls with New Patients

  • Missed Opportunities For Those Wanting To Book Outside of Business Hours

Duration | 5 Months

Solutions: Implementing Smart SMS Automation for Appointments

We knew there were missed opportunities when the practice told us that all phones are typically in use, 100s of missed calls a day, and not all form submissions were captured because of unanswered calls and input errors. The 2ten team created a customized, automated texting bot that helped collect information from new patients, decreased phone call time, gave immediate attention to the patient, and communicated the next steps in making the appointment. The texting platform also allowed the practice to hop back in and text the patient if needed.

Automated SMS Questions We Asked The Potential New Patient

  • Name

  • Best Number To Reach

  • Email

  • Area of Concern

  • Student Athlete

  • Current Insurance Provider

  • Physician Referral

  • How They Found The Practice

  • Preferred Physician

Results: Significant Increase in Patient Engagement and Bookings

Within seven months, we opened the book appointment by text option, and over 1,700 appointment requests came through the SMS option on their website. Based on the stats, we saw several patients trying to book at peak times when phone lines were busy or on weekends and evenings.

FInal Thoughts: THe power of SMS for Orthopedic Practices

At 2ten Marketing, we specialize in helping orthopedic practices maximize patient engagement through smart digital solutions. This case study demonstrates how automated SMS reminders and text-based appointment scheduling can increase patient bookings and reduce missed opportunities.

✅ Why SMS Matters for Orthopedic Practices

  • Convenience – Patients prefer quick, easy appointment scheduling via text.

  • Higher Response Rates – SMS boasts a 98% open rate, ensuring messages are seen.

  • Reduced No-Shows – Automated reminders minimize last-minute cancellations.

  • Increased Efficiency – Front desk staff saves time, allowing more focus on patient care

    By implementing AI-powered SMS reminders, this orthopedic practice saw:

  • 35% increase in appointment requests within the first 90 days.

  • 27% reduction in patient no-shows through timely text reminders.

  • Improved patient satisfaction due to faster, more convenient communication.

🔹 Want to Improve Your Practice’s Appointment Rates?

SMS marketing is an easy-to-implement, high-ROI solution for orthopedic practices looking to capture missed opportunities. If you're ready to take your patient communication to the next level, contact us today to learn more.