CAse Study:
Generating High-Quality Leads For A Luxury Apartment Complex in San ANtonio
In three months, we generated:
350 NEW Leads from a cold audience (Name, Cell, EMail)
scheduled 84 appointments for Walk Throughs
Held ongoing SMS conversationS with 149 of the leads
Over 400,000K Impressions Delivered to specific market
the goal.
The primary goal of this campaign was to generate a significant amount of qualified applicants interested in touring and potentially leasing an apartment within the complex in San Antonio.
The problems.
This new luxury apartment complex faced several challenges before partnering with 2ten Marketing.
New To The Market: This apartment complex was a restored building transformed into a modern luxury downtown apartment and needed the awareness of local professionals who work and residents in the area.
Reaching the Right Audience: Attracting potential renters requires targeting individuals interested in luxury living within the area and looking to start their lease within the next few months.
Gathering Lead Information: Simply generating awareness isn't enough. Capturing crucial details about potential renters' needs and preferences is necessary to schedule tours and optimize the leasing process.
Duration | Three Months
Client | San Antonio Luxury Apartment Complex
We Sounded the Alarms & Gathered the Marketing Team
1. Getting Luxury Photo & Video Content of the Apartment Complex
Because this apartment complex was new and we know that branded content converts best, we included photo and video content to be included with our marketing package.
2. Targeted Social Media Advertising & Compelling Ad Creative
Leveraging Facebook and Instagram Ads, we created targeted campaigns reaching individuals interested in luxury living within the San Antonio area. This ensured our message resonated with the most relevant audience.
In three months, we had over 400K Impressions.
3. 24/7 Conversational, Smart Texting Bot Integration
A smart texting bot was incorporated into the campaign to seamlessly collect lead information from interested parties. This bot offered a convenient way for potential renters to inquire and schedule tours. The bot also played a crucial role in:
Gathering Qualifying Information: The bot asked key questions like preferred move-in date, desired apartment size, budget range, and availability for tours. This pre-qualified leads and ensured communication with genuinely interested individuals.
Increased Lead Response Rates: The bot's ability to respond promptly and efficiently enhanced lead nurturing, leading to higher conversion rates.
what we discovered & The Numbers
Over 400,000 Impressions: Our targeted social media ads garnered significant visibility, ensuring brand awareness and reaching a large pool of potential renters.
Over 300 Qualified Leads Captured: By leveraging the smart texting bot, we were able to collect names, phone numbers, and email addresses of over 350 individuals interested in touring the apartments. This provided the complex with a robust pool of qualified leads ready to move forward in the leasing process.
Streamlined Communication: The texting bot facilitated efficient communication with potential renters, allowing for faster scheduling of tours and a smoother leasing experience.
Was this campaign successful?
ABSOLUTELY! This case study demonstrates the effectiveness of a data-driven approach to lead generation for luxury apartment complexes. Combining targeted social media advertising with a user-friendly texting bot for lead qualification proved to be a successful strategy. This resulted in significant brand awareness, a substantial pool of qualified leads, and ultimately, increased leasing opportunities for the luxury apartment complex.
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Case Study Recap
From Crickets to Chic: How We Helped a Luxury Apartment Complex Find Its Ideal Tenants (Without Breaking the Bank)
Luxury apartments often sit empty, echoing with the silence of unanswered inquiries. But this wasn't the case for our client in San Antonio. We ditched the stale tactics and brought in the big guns: targeted social media ads and a whip-smart texting bot. The result? A satisfied client with a building full of happy renters (and overflowing champagne flutes, we presume).