CAse Study Marketing - New Lead Generation
we captured untapped website opportunities and turned them into self-scheduling patients all while the office was closed.
with ZERO effort from the staff.
the goal.
Increasing lip filler sales & capturing previously missed opportunities.
The problems.
The existing website was not set up to capture OPPORTUNITES.
The office closed at 5 pm - over 70% of the website traffic visited between the times of 6pm to 8am.
The front desk staff was overextended - they didn’t have time to listen to all the voicemails, check for forms, attempt to call back, and tend to their front desk duties.
Duration | 1 Month
Client | San Antonio Medspa
our solutions.
1. Installed website pop up
We created and formatted a branded pop-up form to capture attention, create a sense of urgency, and it was geared towards their overall goal - increasing lip filler sales.
2. Automated an instant text message sequence to follow up immediately with every form submission.
The second someone filled out the pop-up form; we automated text instantly activated a fully customized follow-up with the opportunity. This automated texting conversation:
Confirms their submission.
Asks if they are new to the spa and service
Confirms availability for an appointment.
Notifies the front desk staff that someone is interested in booking a lip filler appointment on a specific day and time.
what we discovered
We saw that 71% of the communication with our texting tool was outside of business hours. THAT’S HUGE.
They would’ve otherwise MISSED 71% of these opportunities.
This is a screenshot of all the texting activity that occurred during the specified time of day.
The numbers
During the duration of this case study, out of 275 total leads, AVA was able to get 120 to confirm:
If they were a new or existing patient.
If they have previously had lip filler or not.
Confirm their day and time availability for an appointment.
That’s a 43.6% Conversion Rate.
123 Leads Were NEW to the practice
80 Leads Were NEW to lip filler
123 Leads Had a Time & Day Preference
Let’s get in touch
Case Study Recap
Are you looking for more leads for your med spa? Our case study found that adding a pop-up to your website effectively generates more leads. We discovered that our client could capture 250 extra leads in just one month by adding a simple promotional pop-up. This proved to be an invaluable resource as it resulted in increased customer engagement and improved lead quality.
The pop-up was easy to implement and customize, allowing us to tailor the messaging to resonate with the target audience and highlight the key benefits of our product or service. We were also able to track the performance of the pop-up, giving us valuable insights into how users were engaging with our content.
Our case study demonstrates the power of using a pop-up on your website to increase lead generation. With just a few simple steps and minimal cost, you can have access to an influx of leads that could potentially help grow your business.