How Can Video Marketing Help Your Business in 2025?
Video marketing is no longer just a trend—it’s a necessity for your business in 2025. Video content dominates the online space, offering businesses endless opportunities to engage their targeted audience. Businesses that use video marketing not only capture consumers’ attention more effectively but also see higher engagement, increased conversion rates, and stronger brand recognition.
Here at 2ten Marketing, we’ve stayed ahead by following this trend closely, making branded photo and video content a must-do service for our partner clients. Why? Because this content is universal and can be used on your website, social media, in-office loops, ad campaigns, and everything in between. While ensuring your brand resonates with the people you want to reach and builds trust. The power behind branded photos and videos is truly unmatched.
3 Reasons Why Video Marketing is Essential in 2025:
1. Demand For Video Content Is On The Rise
By the end of 2025, video content is projected to account for over 80% of ALL internet traffic. Let that sink in—80%!
Why? Plain and simple.. because people love video. It’s engaging and gets straight to the point. Whether they are researching products, comparing treatments, or looking for a solution to their problem, people, 8 times out of 10, prefer to watch videos.
2. Increasing Engagement
Let’s think about this for a second—when you’re mindlessly scrolling through your Instagram feed, what grabs your attention faster: a graphic image, a pretty picture, or a 10-second video with music, movement, and a story? If your answer isn’t a 10-second video, you’re lying.
This is exactly why platforms like Instagram Reels, TikTok, and YouTube Shorts are taking over the digital marketing space. They’ve truly reshaped how people consume content. And for business like yours, they’re a gold mine for connecting with your targetted audience.
3. Adds Personalization
Video lets you tell your story in a way that feels real. Simple fact—real people want to hear from real people.
Just like Skylar, our VP of Operations, says, ”The people seeking out your business—or you want to seek out your business—are going to resonate 10 times more, 100 times more, when it is your face that they are seeing.”
It’s not just about selling, it’s about showing who you are. Whether it’s on your website or social media, letting your audience see you allows them to trust you and sets your brand apart.
Other key benefits of video marketing for your business:
Enhanced Brand Recognition — Consistently sharing video content keeps your brand in front of your audience.
Higher Conversion Rates — It grabs attention, builds trust, and guides your audience toward action.
SEO Benefits — Search engines and social platforms prioritize video content, meaning you are more likely to rank higher and get more visibility.
Adaptability Across Marketing Channels — Videos can be used on your website, social media, email campaigns, digital ads, blog posts, training materials, and MORE.
Tips for getting started with video marketing:
Identify your audience and what type of video content resonates with them.
Prioritize authentic, high-quality content that reflects your brand.
Stay consistent—regular video content keeps your audience engaged.
Optimize for each platform—create multiple versions to use on different platforms (short-form for social media, longer content for website).
Partner with experts like 2ten Marketing to make sure you gain maximum impact an execute professionally.
Video marketing isn’t just the future—it’s right now. And that’s why in 2025, if you want to see higher engagement, build stronger connections, and see better results, video isn’t optional.
Are you ready to see how video marketing can change the game for your business? 2ten Marketing offers customizable video packages that best fit your needs. Whether you need short-form social media content, high-quality website videos, or compelling testimonials, we handle it all—from developing a video plan to the final edits. Our goal is to give you the most bang for your buck, ensuring that every video maximizes its potential. Get in touch with our team today!