Med Spa Marketing 101
The med spa industry is popping off—everyone is looking for treatments that help them look and feel their best, while also offering minimal downtime and longterm results. BUT here’s the catch.. as demand for these services increases, so does the competition. As a med spa owner, you’re not just competing with the gals down the street anymore, you’re also up against the flashy promos and celebrity-endorsed treatments flooding your potential clients’ feeds.
Now I’m sure the first question you’re asking yourself is “How do I make my med spa stand out?“ Spoiler alert: it’s not just by posting a few Instagram reels and crossing your fingers that the right person comes across your profile. An effective marketing strategy is your secret weapon! This can help you showcase what makes your med spa different, attract NEW clients, and also keep them coming back. Because in the medical aesthetics industry, building a loyal client base isn’t just the goal—it’s the game!
Are you ready to level up your marketing game? Here are 5 tips from our med spa marketing experts:
#1: Define Your Brand
Building a strong brand identity for your med spa is so important in this saturated market. Find out what makes your med spa different—OWN IT AND FLAUNT IT! Design an eye-catching logo, pick a color palette that matches your vibe, and choose a brand voice that’s consistent with who you are (a.k.a. brand guidelines). From your website to your in-office collateral, everything should be cohesive and recognizable to who your brand is. And when clients see your branded photo and videos online, they know exactly who you are.
#2: Focus on Local SEO
Have you ever wondered how to be the first injector to pop up when someone types “best injector near me” into Google? That’s where local SEO comes in! Two things you should do to help with local SEO is: optimize your website with location-specific keywords and claim your Google My Business profile (this is FREE btw). Both of these will ensure that you rank at the top when potential clients are searching for your services and treatments in your area.
CLICK HERE to see a case study where we helped a med spa triple its organic traffic less than 6 months!
#3: Encourage Positive Reviews and Testimonials
Pushing your clients to give you a Google review is SO IMPORTANT! Now, the big question we get from our clients is “How do I get more Google reviews?” Here are our top three ways to get more Google reviews for your med spa: SMS review requests (a.k.a. our secret weapon), create business cards with a QR code that goes directly to your Google My Business profile, and just ask—sometimes we forget that all we need to do is ask!
Now.. want to take it to the next level? Tap into the power of video testimonials. Believe it or not, video content is more likely to be shared and remembered than traditional text-based content. Video marketing can also help to create a more personal connection between you and your clients, which can help to build trust and loyalty.
#4: Quarterly Sales Campaigns
If you aren’t running sales campaigns.. then what are you doing? Sales campaigns are the secret sauce that keeps your med spa buzzing. They’re great for re-engaging existing clients and for attracting new ones! Pro Tip: We suggest running quarterly sales campaigns or during low-profit months to help even out and boost profit.
CLICK HERE to see a case study where our sales campaign captured 250 extra leads in just one month!
#5: Targeted Paid Advertising
Paid social media isn’t really an option in today’s digital world—organic reach only goes so far. Hiring a social media manager or even a full-time social media staff member without a plan to spend money on any platform is a total waste. Targeted social media ads are your best bet for placing your med spa directly in front of potential clients. Whether you want to promote a new treatment, highlight your monthly specials, or just create brand awareness, digital ads ensure you are seen. With the right strategy, social media ads are the direct line to filling your schedule!
Are you Ready to level up on marketing for Your Med Spa? Let’s Make It Happen!
At 2ten Marketing, we’ve spent over a decade helping med spas grow their client base and increase their sales. From brand recognition to local SEO to targeted digital ads, our team in San Antonio is here to deliver real results to your med spa. Contact us today and let's get your med spa marketing looking (and converting) like a million bucks (or should we say, a million smooth, glowing faces).