Search engine optimization (SEO) is an essential component of digital marketing for medical aesthetics businesses. So what are the top three things you need to know?

Whether you’ve just made the decision to market your med spa on Facebook- or you’ve been around the ring a time or two without any success- this is a must-read to save you from headaches and start converting ads to paying customers.

We know first-hand how difficult it can be to not only start, but sustain, a small business. With what seems like an endless list of reasons to give up and obstacles standing in your way, business owners have seen it all.

If you want to get your business in front of your customers- but you’re not already on social media- that will have to change. Social media marketing, aka digital marketing, is one of the most effective ways to spread the word that your business is the place to be or use. Getting started is free on every platform and with a few hours a week you’ll be set up, scheduled and ready for success.

We’re not about to pretend as if every small business owner should understand the in’s and out’s of Google Analytics- but a basic understanding? Yep, that will get you started in the right direction. And the ‘why’ is just as important as the ‘how’.” By properly using Google Analytics you can better target your marketing methods to see where the traffic is coming from- and where it’s not.

If given the choice between blindly buying a product or service or reading the testimonials and reviews of countless fellow consumers, which would you choose? We think it’s pretty obvious that the answer would be to go with the advice from those with first-hand accounts and experience, right?

It’s an amazing time to be a small business, with social media leading the way for constant communication and engagement for a fraction of old school paper marketing prices.

As a company providing services or products to people, your reputation becomes a part of your selling strategy- and for good reason. Think about it: you provided a service, your client was thrilled and now, it’s on to find another soon-to-be happy client, right? Why not use that previous experience to bolster your reputation for future business? By knowing not only how to ask for the review- but how to utilize it- you will be on your way to growing your business in no time.

One of the biggest reasons for discrepancies between the two analytics comes simply from how we use technology today.

Times have changed and marketing a new product or service isn’t as cut and dry as it used to be. With a revolving door of “big ideas”, news cycles and constant social chatter, it can seem impossible to make anything gain traction for longer than a minute or two.

Trust us- we understand your frustration with all things SEO. You know, SEO, the little thing called “search engine optimization,” that in the most basic sense helps your website to get ranked higher- and found easier- on search engines.

Let’s discuss 4 of the biggest Squarespace questions out there! And give you the answers you need before creating your next beautiful site for business.

For as many possible new customers reading your online social bios, checking your photos and leaving amazing reviews, there are others who “troll”- possibly leaving you with a bad reputation. And while some people think it’s better to just ignore the petty remarks, or unfounded comments, it is actually the exact moment you need to act.

Leave the DIY mentality for your weekend projects and recycled pallets, because small business owners need effective marketing to pay the bills and keep customers coming back for more.

Everywhere you turn you hear about social media marketing—but you also hear of the deleterious results when social goes wrong. How can doctors be assured that branching out their word-of-mouth business to social media is the right direction for their practice?

Consistency in your online listing information is more critical than you realize to assuring that customers find you at the top of their search results. To continue reading, click read more!

Digital marketing has grown, evolved, and changed over the years. Many old marketing methods once so prominent in the industry have fallen by the wayside, replaced by new technologies. However, one that hasn’t been eliminated is email marketing. Now why is that?