How to Successfully Launch a Product

Well, isn’t this exciting?! You have been working tirelessly to perfect a new product or service and it’s finally ready to be welcomed in by the public. But, how exactly do you get it TO the public? Your job is not done friends, and now is the time to put the petal to the metal and make that big splash into the market.

Times have changed and marketing a new product or service isn’t as cut and dry as it used to be. With a revolving door of “big ideas”, news cycles and constant social chatter, it can seem impossible to make anything gain traction for longer than a minute or two. But thank fully, with a company such as 2Ten Marketing in San Antonio, TX… and these 8 tips… we can show you the ropes and maximize your launch to have everyone lining up to try your new offers!

1. DON’T PROCRASTINATE

Just like anything important that took time, money and energy to create, you wouldn’t want to leave the remaining details until last minute would you? Same goes for your launch- plan ahead, take the time to connect with the right people and give yourself time to dot your I’s and cross your T’s- without the last minute headaches.

2. CONTACT THE RIGHT PEOPLE

You’re going to want to get your new products and services tested, reviewed and known by some of the top people in your area or market. Begin the conversation with local reporters, get in touch with influencers in your space and allow some people to pre-test your new offers. Not only will this help get the right people excited about your products or services, but their feedback can help you tweak anything before the final launch.

3. BUILD THE EXCITEMENT

Though social media is an ever-changing platform and at times can feel overwhelming and futile, consistent engagement and information about your new products or services will prove to be successful. Give “sneak peaks” of your product, leak demos showcasing a new service and keep the information about the actual launch accessible and engaging. But most of all, keep it coming… and help to excite your customers before it’s even available!

4. BE REALISTIC

Now is not the time to have over-inflated expectations about what a successful launch looks like. Remember, this is a product or service that you will continue to roll out and as word travels about how fantastic it is, the demand for it will grow as well. So, will you have a sell out event the first week? Maybe not. But a successful launch looks different for everyone and just getting into the market in the first place is a huge feat to be celebrated!

5. USE FACEBOOK ADS

Work with your marketing company to secure targeted Facebook Ads to get your products or services in front of people while they’re scrolling. Even small businesses with a small ad budget can see great results when a professional marketing team is leading the way.

6. MOTIVATE YOUR STAFF

For whatever reason this tends to be overlooked all the time! After months of putting in the work before the launch ever happens, it can be easy for your staff to have lost their initial excitement about the product or service. Reignite that enthusiasm in them because THEY will be your best salespeople at the end of the day. Think about it: if a customer in a store is looking for help, wouldn’t you prefer a staff full of zest and insight, excited to help your customers and offer the best of the best of your services? Reward them for all of their hard work, have a pre-launch or post-launch celebration and keep those spirits high!

7. MAKE IT A PARTY!

For your big launch, don’t just open the doors and say, “here it is!” Instead, make it a festive event (you know how much San Antonio loves a good reason to celebrate anyway), open to the pubic and build the energy all day long! If you’re offering a new service, consider doing LIVE demos throughout the day, small samples of the treatments or services or giveaways for the new product. You want people to remember this launch way after the day is over, so make it a worthwhile event that will leave memories- and a desire to come back for more!

8. DON’T STOP PROMOTING

Congratulations, the big day has come and gone! We know it has been a whirlwind of energy and manpower over the last 8-12 weeks, so enjoy the proverbial “calm before the storm.” With much luck your business will be growing due to your new product or service and this will keep your team busy! But this is also not the time to throw in the towel with your marketing efforts. As we mentioned earlier, times have changed and social media makes it hard for things to stay relevant, so keep your marketing machine moving and help your customers engaged and excited. 

INSERT SHAMELESS PLUG-IN HERE:

Did you ever stop to think about how much of your TV show airtime is actual show… and how much is really scattered commercials? Sure, it says it has a runtime of 60 minutes, but if you think you’re sitting there, soaking up all the sexy drama for a full hour, you my friend, have another thing coming. Ads are everywhere, from TV, to radio, to magazines- and definitely, more than ever, on our computer screens. The marketing industry is moving and shaking like never before and your business needs it NOW to stay toe-to-toe with your competitors. If it’s not YOUR ad that someone is reading- and sharing- it will be another business that is soaking up the glorified spotlight. But with the circus that is running a business, one more To-Do may simply be your breaking point. So pass the torch to 2Ten Marketing and let us help you get your business in front of current- and potential- customers today! 

LET'S START TALKING ABOUT COMPETING WITH THE BIG DOGS!

Previously Published on May 18, 2017