Boost Your Business: 6 Effective Ways to Build a Strong Social Media Presence

If you want to increase your business' visibility among your target audience, it's essential to establish a strong presence on social media platforms. Social media marketing, also known as digital marketing, offers a highly effective means of promoting your business and attracting customers. The best part is that getting started is free on every platform. With just a few hours a week, you can set up your profiles, schedule content, and position yourself for success.

Here are six valuable tips for leveraging social media to grow your business:

Schedule Your Posts

One of the best-kept secrets of digital marketing is using scheduling applications to save time and reduce stress. The goal is to ensure your social media feeds remain active and engage your target audience on a daily basis. By spending some time at the beginning of each month to plan a month's worth of content will save you time and keep your . Facebook's built-in scheduling feature makes this process effortless. For other platforms like LinkedIn and Twitter, you can explore budget-friendly tools such as Smarter Queue or Buffer.

Keep Your Content Fresh

Now that your content is scheduled, it's important to consistently seek out fresh, engaging content that prevents your feed from becoming stale. Adhere to the 80/20 rule, which suggests sharing 80% of high-quality content from other relevant sources in your industry, while dedicating the remaining 20% to your original content. Remember, quality always outweighs quantity.

Leverage Keywords and Hashtags

Despite the overuse of hashtags in casual social media posts, they serve a crucial purpose in growing your business. Take the time to research and identify relevant hashtags across all platforms that are specific to your industry. For instance, if you're in the business sector, explore hashtags like "#companyculture" or "#leadership." Strike a balance between being too specific and too broad, as the right keywords can help you network, conduct competitive research, and optimize your content. Similarly, when blogging, avoid keyword stuffing without a coherent strategy. Instead, focus on providing valuable information to your readers, as search engines prioritize content-rich posts.

Build Your Audience

Maintaining consistent branding across all platforms is crucial if you have accounts on various social media platforms. It's recommended to use the same profile and cover photos for Facebook, Twitter, and LinkedIn to maintain a cohesive brand identity. Additionally, actively invite people to like your Facebook page and encourage others to follow you on Twitter and LinkedIn. Develop a space where great content is delivered regularly.

Engage with Your Audience

Of all the advice we could offer, active engagement with your followers is the most valuable after setting up your social media accounts. Without engagement, social media algorithms may diminish your visibility, making it seem like you've disappeared. On the other hand, active engagement with your audience, including responding to comments and participating on other pages, can significantly increase your visibility.

Be Responsive

Don't forget to respond promptly to messages from your audience. Timely replies demonstrate your commitment to building connections. Facebook even provides a responsiveness rating, indicating how promptly you reply to messages. Additionally, pay attention to reviews, whether positive or negative, and respond to them in a timely and genuine manner. Addressing negative reviews carries particular weight, as it allows you to publicly showcase your dedication to exceptional customer support. Acknowledge the issue and demonstrate your commitment to resolving it authentically. Remember, potential clients are observing how you handle these situations.

Let’s not act like we have it all together, ok? Life is crazy, new social platforms and tools are popping up every other day, and with every day that passes, we get closer to saying things like “kids these days” and “how do you work this damned thing?” The truth is: the world- and especially the elusive World Wide Web- is constantly changing, evolving and making us jump through new hoops. How do you keep up? You hire the experts. That’s right folks, it’s time to stop wasting your time squinting at the screen and actually get back to focusing on what you do best- running your business. Leave the “liking”, the “tweeting”, the sharing and the social media shenanigans to those of us crazy enough to keep up with the trends. Our “in-house hipsters” will keep your clients engaged, excited and most importantly- growing- to give you the following you need- without the gray hairs you don’t. Let 2Ten Marketing manage your social media content and marketing to have a successful social presence today.

Previously Published on December 12, 2017