How Video Testimonials Can Boost Your Online Visibility and Grow Your Practice
If you want your practice to stand out, you need real voices—plain and simple. Real people want to hear from real people. Don’t believe us? Watch this video of our Senior Marketing Associate, Skyler, to see what we’re talking about.
Done watching? Now, after watching, you likely trust 2ten Marketing a little more, and you would maybe even consider joining our team. It’s not scripted. It’s not polished. It’s REAL. And that’s exactly why it works!
Video testimonials are a major tool that can do wonders for your practice’s online visibility, build trust and credibility in your community, and ultimately drive more appointment requests.
The power of video testimonials
If you’re not utilizing testimonials, you’re leaving money on the table. It’s as easy as that. Whether these testimonials come from your employees or your patients, they speak volumes. They bring out the human side of healthcare.
Employee testimonials give those searching for a job a peek into your work culture and show why your team is loyal to you. They can even push a potential patient to use you over another practice because they like your mission.
Patient testimonials are your best sales reps! They showcase that your treatments deliver real results and humanize your physicians.
Why are video testimonials a game changer for your practice?
Written testimonials are great, but what if you could take it to the next level? That’s exactly what video testimonials do. They show the emotion, passion, and the real patient behind the story. You can’t fake that kind of authenticity. Video marketing IS the future. It’s more engaging and authentic and helps others connect with you on a personal level.
While we always push our clients to get as many positive reviews online as possible—and even have a reputation management tool to make it easy—video allows you to show real faces and real stories and build a deeper level of trust.
Building trust with your practice
Being real is everything. If your testimonials feel fake or scripted, your potential patients will be able to tell. That’s why our team loves video. There’s no room for fluff. When your patients, or even your employees, speak honestly about their experience with your practice, it’s real, it’s raw, and it ultimately builds trust.
As a digital marketing company, it’s our job to help you build trust with your patients, and video marketing is one of the best ways to do that. That's why it's a must-have service for all of our partner clients.
How 2ten Marketing Uses Video Testimonials
At 2ten Marketing, we use video testimonials everywhere. And when we say everywhere.. we mean it. Some of our favorite places to use these videos:
Website — Add to your physician pages, specialist pages, ANYWHERE! P.s. Google wants to see videos on your website.
Blog — One of our favorite hacks is to run your video through a transcription service and drop the copy into a blog.
Social Media — Facebook, Instagram, LinkedIn, Youtube—you name it—are all prime hunting for your next patient.
In-office Loop — You’ve sat in a million waiting rooms and watched Jerry Springer on repeat; take advantage of the opportunity and share testimonials with your patients.
QR Code — Need to teach a person how to use a product or handing out pieces of collateral? We love linking videos to QR codes!
We know that when your patients share their stories on camera, it connects with people in ways words alone never will. Whether it’s on your website or posted on your social media channels, video testimonials are a core part of how you show the world who you are. It’s not just about marketing—it’s about showing that we deliver. And guess what? It works. If you want to grow your practice, video marketing is an essential part of your SEO strategy.
Tips for Using Video Testimonials Effectively:
BUT here’s the thing: video testimonials don’t work if you don’t make them count.
Keep it real. Keep it short. People connect with real stories, not sales pitches.
Use your testimonials everywhere. Add them to your website, social media, email, etc., to maximize reach.
Invest in video marketing for long-term growth. More video = more visibility and more trust.
Now, We don’t just talk the talk—we walk the walk.
Here are a few video testimonials we’ve produced for our healthcare clients to help boost their online visibility and grow their practice.
Ortho San Antonio - Patient Testimonial
For this video testimonial, our team got to interview MMA fighter Tim Kennedy. He shared his experience with Dr. Burns at Ortho SA after his ACL Reconstruction. We built out a dedicated landing page, and were able to boost SEO, increase online visibility, and drive new patients to both Dr. Burns and the entire practice. Because after all.. who wouldn’t trust a practice with the skills to operate on an athlete like Tim Kennedy?
Valor Medical Solutions - Employee Testimonial
Valor Medical Solutions is known for its strong team culture and mission-driven approach around the office, so our team created a compelling employee testimonial featuring one of their sales reps. This video showcases the values that set them apart, helps them build trust in those who are seeking a job, and strengthens their reputation with both doctors and patients.