Why Physicians Need To Claim Their Google My Business
Congratulations Doctors! You finished medical school and your fellowship and now have joined the group of your dreams.
One thing I want to ask you to do is to go to Google My Business (GMB) and claim your name and your specialty.
Why do you want to do this?
It's because people look for specialty doctors, and they look for doctors by name. Most people don't seek out names of practices. They seek out the names of doctors. So you can optimize the page for what you're focusing on, people can leave reviews for you, and you gain exposure for your practice and yourself.
Here are perfect examples of a listing for orthopedic surgeons with their area of specialty.
Did you know GMB Impacts Local SEO for Physicians?
Claiming your Google My Business profile and optimizing it is an important step in improving local search visibility. Here’s why:
Places You Higher In Local Search Rankings: GMB is one of the most impactful factors in Google’s local search algorithm. A profile that is verified and constantly updated increases your chances of ranking higher—increasing your chances of being in the top business listing that appears in search results.
Increased Online Visibility: When potential patients search for services like “foot surgeon near me” or “sports medicine physician in San Antonio,” an optimized GMB profile ensures you show up with all your details including location, hours, and contact information.
Drive More Appointments: Being visible in these search results makes it easier for patients to find you and contact you to make an appointment.
How to Claim and Optimize Your Google My Business Profile:
If you haven’t already claimed your GMB profile, here’s how:
Go to Google My Business and sign in with your Google account; if you don’t have a Google account already, create one (IT’S FREE).
Type in the name of your practice. If it already exists, select it and begin with the verification process.
Google offers multiple ways to verify your profile—mail, phone, or email. Complete this step to prove you own the practice.
Fill out EVERY detail, including:
Business Name and Address
Phone Number
Website URL
Hours of Operation
Insurance Accepted
Appointment Links
Upload high-quality images of your logo, practice, and staff. Use the post feature to share updates and events.
Ask your patients to leave reviews because they heavily influence your ranking and patient trust.
By following these simple steps to claim and optimize your profile, you not only boost your online presence but also make it easier for patients to find you and schedule appointments.
Are you ready to take your practice to the next level?
At 2ten Marketing, we specialize in healthcare marketing that brings out the human side of healthcare and actually drives results. Let’s grow your practice together—contact us today!