What Is Included In Brand Guidelines?

Tips & Tricks

May 24

Brand guidelines, also known as a brand style guide, ensure consistent branding across all platforms. It includes everything from the color palette, typography, logo usage, tone of voice, imagery, and more. By having clear and comprehensive brand guidelines, businesses can establish a strong and recognizable brand identity that resonates with their target audience.

At 2ten Marketing, we understand the importance of brand guidelines for any business, big or small. Having worked with various clients over the years, we have seen firsthand how impactful brand guidelines can be in building a cohesive front on all ends of marketing. With brand guidelines, businesses can create a consistent look and feel across all marketing channels, including their website, social media, videos, and more.

One example of a business we helped build a strong brand identity for is O Young MD, a medical aesthetic practice in Kerrville, Texas. We created a set of brand guidelines for them that included a variety of blues that were used consistently across their website, social media pages, and videos. By establishing these visual components, we enabled O Young MD to create a cohesive brand identity that was easily recognizable. This helped them stand out in their industry.

Brand guidelines are essential for any business for several reasons. Firstly, it helps to establish a consistent and recognizable brand identity that will help customers identify and remember your business. Secondly, it ensures that all marketing efforts are cohesive and aligned with your business goals. Thirdly, it helps to maintain consistency across all marketing channels, reducing confusion and increasing brand recognition.

Brand guidelines are essential components of any successful marketing strategy. They provide a roadmap for building a strong and recognizable brand identity that resonates with your target audience. If you're looking to establish a strong brand identity for your business, consider working with professionals like 2ten Marketing to develop a comprehensive set of brand guidelines that will take your business to the next level.