3 Monthly Website Edits You Should To Be Doing
Keeping your website up-to-date is essential for maintaining a dynamic online presence. It ensures your site remains engaging, stays relevant, and meets user expectations. By committing to regular maintenance, businesses demonstrate their dedication to staying current and offering valuable information to their audience.
The Significance of Regular Website Edits
Impact on User Experience:
Regular website editing plays a key role in improving user experience. A well-maintained and updated website ensures that visitors navigate seamlessly, find relevant information effortlessly, and have positive interactions with your brand — ultimately keeping visitors engaged and encouraging return visits!
SEO Benefits:
Besides maintaining a great look, consistent website edits optimize the site for search engines. Search Engine Optimization (SEO) is heavily influenced by factors like fresh content, keyword relevance, and technical optimizations. Consistently updating your site signals to search engines that it is active and relevant, improving its ranking in search results. Staying on top of SEO best practices and strategically using keywords will increase the chances of your website being discovered by a wider audience.
Keeping Content Fresh and Relevant:
As the internet evolves, so do user expectations. It is important to regularly update your website with information that reflects industry trends, business news, and current events. Providing valuable and timely information not only attracts and keeps visitors but also demonstrates your commitment to providing fresh content — building a loyal online audience.
so… What are the 3 monthly website edits you should be doing?
Well, Skylar, our VP of Operations, shares the scoop in our video, 3 Website Edits You Should Be Doing Every Month. She walks through her must-do monthly edits — covering new photos with SEO-friendly alternative text, integrating videos on key service pages, and keeping blog content fresh. These simple yet strategic edits boost user engagement, maximize SEO effectiveness, and keep your website visible in search results.
Adding New Photos with SEO-Friendly Alternative Text
Beyond adding to the visual appeal, this practice significantly contributes to a more engaging user experience. However, the optimization doesn't stop there; it's equally crucial to accompany these images with SEO-friendly alternative text. Alt text serves as a descriptive tag, providing context to search engines and improving accessibility for users. Take it a step further and add in localized alt text, incorporating region-specific keywords to enhance the relevance of your visual content for local audiences. With alternative text, you optimize your site for search engines while making your content more accessible and appealing to a broader audience.
Integrate videos on your main service pages
Videos play a key role in building a successful website. In particular, embedding videos onto main service pages can significantly increase engagement among website visitors. The power of videos is not only that they provide an effective way of communicating information, but also that they create a deeper connection between you and your audience. From showcasing product demonstrations to sharing client testimonials, videos boost the overall user experience, encouraging visitors to spend more time on your website.
Updating blog content
Consistently refreshing your blog keeps your website relevant but also favored by search engines like Google. Keeping your blog updated shows search engines that your site is active and committed to providing valuable content. Whether it's adding new insights, industry updates, or repurposing existing content, keeping your blog current improves your SEO, increases audience engagement, and positions your website as a go-to resource within your niche.
