Marketing CAse Study - Increasing appointments by texting option for orthopedics
One Goal: boost appointment requests & Conversions
the goal.
Increase appointment requests & Appointment Conversions
The problems.
Busy Phone Lines
Phone Tag With Patients
Longer Phone Calls with New Patients
Missed Opportunities For Those Wanting To Book Outside of Business Hours
Duration | 5 Months
our solutions.
Smart Texting Automation For Requesting Appointments
We knew there were missed opportunities when the practice told us that all phones are typically in use, 100s of missed calls a day, and not all form submissions were captured because of unanswered calls and input errors. The 2ten team created a customized, automated texting bot that helped collect information from new patients, decreased phone call time, gave immediate attention to the patient, and communicated the next steps in making the appointment. The texting platform also allowed the practice to hop back in and text the patient if needed.
Questions We Asked
Name
Best Number To Reach
Email
Area of Concern
Student Athlete
Current Insurance Provider
Physician Referral
How They Found The Practice
Preferred Physician
what we discovered + The statistics
Within seven months, we opened the book appointment by text option, and over 1,700 requests came through. Based on the stats, we saw several patients trying to book at peak times when phone lines were busy or on weekends and evenings.
