With Black Friday just around the corner, businesses everywhere are getting ready for the biggest shopping day of the year!

Are you ready? If not—DON’T PANIC—there’s still time to prepare and make an impact on your sales. As a digital marketing agency with over 10 years of experience, we know what it takes to run successful Black Friday campaigns. And that’s why we’re here to share with you three last-minute strategies you can use to boost your Black Friday sales:

#1 Create a Sense of Urgency

When it comes to Black Friday, you want to make sure your sale stands out from the rest in the craziness of Black Friday. That’s why it’s important to create a sense of urgency with your sale and grab shopper’s attention—this is key to driving conversions. Why is that you ask? If shoppers feel like time is running out, they are more likely to make a purchase. Just the right amount of pressure can turn browsing into buying (cha-ching)!

Consider using phrases like “limited time offer” or “sale ends soon” on your website, social media platforms, emails, etc.

#2 Use A Pop-Up To Create A VIP List

Leading up to Black Friday, stir up some excitement by offering early access through a VIP list—because who doesn’t want to be a VIP? One of our favorite ways to do this is via a pop-up on your website that invites visitors to join your mailing list in exchange for exclusive VIP status. The key message here? “Be the first to shop our Black Friday deals!”

This strategy is a win-win: your customers feel special by getting early access as a VIP, while you benefit from growing your contact list for future sales and campaigns. Remember, your pop-up must be clear but also enticing!

#3 Build Out Retargeting Ads

Retargeting ads are a POWERFUL tool for bringing back potential customers. How does that work? Retargeting ads work by tracking visitors who’ve shown interest in your website and displaying ads that are tailored to their specific interests. The goal is to bring them back and encourage a purchase. These ads are shown on platforms like Facebook, Instagram, and Google.

Since retargeting ads can help you reach shoppers who are on the fence about purchasing from your store, it’s crucial to grab their attention this time around. We want to nudge them to return and complete their purchase. This is where emphasizing the urgency of your sale becomes key, just like we discussed earlier. By using phrases like “Don’t miss out on our exclusive Black Friday sale!” or “Limited inventory available” creates a sense of urgency and motivates them to take action before it’s too late.

Get ready to boost your Black Friday sale and drive conversions with these simple but effective strategies.

At 2ten Marketing, we’ve spent over a decade helping businesses grow their brand and execute winning strategies. From website optimization to reputation management to sales campaigns, our San Antonio team is here to guide you every step of the way. If you’re ready to drive results and see your business grow, contact us today! Let’s discuss how 2ten Marketing can tailor marketing strategies to meet your needs!